Balance Health Clubs

Balance are focused on bringing a balanced approach to fitness. When balance is achieved, its effect follows you through every aspect of life, benefiting work and leisure in equal measure.

Client Balance Health Clubs
Agency Liquorice
Role Art Direction / Design
Outputs Logo / Marketing Collateral / Brand Site / Guidelines

The brand needed to communicate this approach to fitness to the core target audience who were defined as health conscious women with children.

The positive images used across the brand draw upon the underlying concept of balance following every aspect of your life.

Folder and inserts

Folder and inserts

Homepage

Homepage

Debate page

Content page

Email

Email template

Exterior signage

Exterior signage