Portfolio by Mark Jaeckel, a London based multidisciplinary Art Director and Designer.
Balance are focused on bringing a balanced approach to fitness. When balance is achieved, its effect follows you through every aspect of life, benefiting work and leisure in equal measure.
| Client | Balance Health Clubs |
| Agency | Liquorice |
| Role | Identity / Design |
| Outputs | Logo / Marketing Collateral / Brand Site / Guidelines |
The brand needed to communicate this approach to fitness to the core target audiance who were defined as health conscious women with children.
The positive images used across the brand draw upon the underlying concept of balance following every aspect of your life.