BBC Diversity

45 minutes of video, animation and interaction* that makes a compelling case for a change within the BBC.
Neil Oliver explains how diversity is a business case, why diversity will improve the BBC's creative output and how the BBC must better reflect the changing face of the UK audience. The content is brought to life through a conceptual narrative based on the BBC logo.

Client	BBC Academy
Agency	Atticmedia (Freelance)
Role	Freelance Creative Direction / Design / Flash Animation
Outputs	Internal Training Course
Credits	Alex Donne Johnson Motion Graphics

BBC staff are taken on an experiential journey through a 3D environment which is constructed by three core elements. The wall is constructed out of UK audience images and videos, the BBC organisation is a group of cubes with BBC output displayed on the outside, and BBC staff are images that and not connected to any structures but interact with them in a variety ways.

On this journey users encounter various activities which challenge their preconceived ideas about diversity. The journey starts with investigating and learning about what the UK audience thinks of BBC staff. The video audience wall illustrates how diverse the UK audience is and what they think staff at the BBC are like. The story continues below.

*Demos are in production - the course can be demonstrated upon request.

The case for diversity

Users face the challenge of convincing an awkward producer to improve diversity behind the camera for the next show.

The link between workforce and portrayal

Users fly around the main BBC organisation illustrated by a large cube which is constructed from smaller cubes. After an introduction they enter the large cube and are faced with challenging questions about the UK audience.

Translating good intentions into practice

The large cube is then taken apart into smaller groups. Users investigate these different groups of cubes which display good examples of diversity content.

Unconscious bias interactive

A fly through a swarm of staff images leads to an interactive drama. The drama focuses on different aspects of unconscious bias shown by BBC Staff in a meeting setting. The aim for users is to recognise different forms of unconscious bias and realise the impacts they have on team members.

Avoiding bias

Neil Oliver sums up the course and again highlights the importance of recognising and responding to the changing UK audience, and how championing diversity will lead to better creative output.

Story board and design development

An evolving story board accompanied the projects duration.