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Join Up

Digital campaign motivating children to join the chain and register their support for education rights worldwide. Flash visualises the scale of the chain, from the global view to the individual.

Client Comic Relief
Agency Atticmedia
Role Art Direction / Design / Animation
Outputs Campaign site
Credits Una Woods Illustration

After users join and create an avatar of themselves, they are featured at the end of the chain animation, then the call to action changes to email a friend. Users can connect with people all over the world, building their own personal chains. When the campaign finished 493,072 people had joined the chain.

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