Portfolio by Mark Jaeckel, a London based multidisciplinary Art Director and Designer.
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Digital campaign motivating children to join the chain and register their support for education rights worldwide. Flash visualises the scale of the chain, from the global view to the individual.
| Client | Comic Relief |
| Agency | Atticmedia |
| Role | Art Direction / Design / Animation |
| Outputs | Campaign site |
| Credits | Una Woods Illustration |
After users join and create an avatar of themselves, they are featured at the end of the chain animation, then the call to action changes to email a friend. Users can connect with people all over the world, building their own personal chains. When the campaign finished 493,072 people had joined the chain.