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Portfolio by Mark Jaeckel.
A multidisciplinary award winning senior creative.
Futurity Media
Repositioning and rebrand for a company who focus on creating forward thinking technology content for their clients. The first piece delivered as part of the rebranding process is a flexible promotional booklet.
| Client | Futurity Media |
| Agency | NA - Private client |
| Role | Creative Direction / Design / Artwork |
| Outputs | Promotional Booklet / Guidelines |
| Credits | Rachel Goslin Illustration |
This tactical promotional piece engages the target audience in different situations; at conferences, mailed out, handed out and as leave behinds. To grab their attention the cover uses a vibrant special orange and is combined with a question which is a twist on the popular idiom "don't judge a book by its cover". A metaphorical phrase which means "you shouldn't prejudge the worth or value of something, by its outward appearance alone". The value of great content is then explained within.
“Mark impressed me on two levels: he was great at the creative and visioning, and also the execution. Working with him really opened our eyes to a better way to market ourselves. He really gets under the skin of the client and what business they are in: he’s definitely not doing design-by-numbers.”
Stewart Baines, Director, Futurity Media.
Pages and details
Inside the illustrated story explains Futurity Media's role in creating great content that helps businesses communicate more effectively with their audiences. "It's what's inside that counts".
Pages and back cover