Carbon Control

Nationwide digital campaign engaging young people on climate change issues. The competition for the best project ideas to combat carbon emissions was targeted at young people aged 7 to 14. Prizes were awarded and presented at an event hosted by the RSA in June 09.

Client	Royal Society for the Arts (RSA)
Agency	Atticmedia
Role	Naming / Identity / Art Direction / Design / Animation
Outputs	Identity / Campaign Site
Credits	Tony Comley Character Illustration

The naming process involved a series of brainstorms which culminated with a workshop with the client. A range of logo concepts were produced and user tested. Carbon Control became the communication hub which young people could tune into during the campaign.

Users can learn about carbon emissions, calculate their own carbon footprint, comment on and post projects. When the campaign had finished over 400,000 users had registered.

Awarded NMA site of the week 26.07.07.

Homepage

The flash header animation finishes highlighting the most popular projects, the same list appears under the left hand navigation. The right hand column holds the site wide average results from the carbon calculator, named The Carbonator.

Identity elements

Characters and a school scene illustrate how high or low users carbon emissions are for individuals or groups.

The Carbonator

Clouds visually illustrate carbon emissions levels while users use the Carbonator. Users can re-calculate their emissions.

Carbon Control

Homepage

Identity elements

The Carbonator

Profile page