Portfolio by Mark Jaeckel.
A multidisciplinary award winning senior creative.
Woman's Aid is the leading English charity working to end domestic violence against women and children. They required an online virtual refuge to dispel the apprehension and fear that children naturally feel prior to moving to a refuge.
| Client | Women's Aid |
| Agency | Atticmedia |
| Role | Art Direction / Design / Animation / Artwork |
| Outputs | Flash Site / Poster |
| Credits | Rachel Goslin Illustration & Animation |
It was essential for the virtual refuge to make the process of exploration and learning an experience that was fun, engaging and informative. Children can explore the house and talk to people who are staying there. Just like in a real refuge, children are invited to select personal possessions to take with them: the selected items appear when they go into the bedroom. To motivate children to visit all the rooms a game narrative was created. Collecting all the stars meant completing the game.
Working closely with the client, the experience was carefully scripted to allow key messages to be communicated during game play. Bespoke sound effects bring the refuge to life, and help to create a convincing and homely atmosphere for users.
There are three types of interaction used in each room when exploring; incidental rollovers, orange information hotspots and collecting stars. This room is a flash prototype before going into build and has no sound.
A photographic refuge was created for adults, allowing them to view a refuge and find out about facilities.
| Client | Women's Aid |
| Agency | Atticmedia |
| Role | Art Direction / Design |
| Outputs | Flash Site |
| Credits | Amy Scafe Photography |
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The Hideout focuses on the topic of domestic violence and is aimed at children and young people. Atticmedia were appointed after a successful pitch to create a site that appealed to two key sets of target users: children under 12 years of age, and young people between 12 and 21.
| Client | Women's Aid |
| Agency | Atticmedia |
| Role | Art Direction |
| Outputs | Website / Animations |
| Credits | Lone Warberg Lead Design / Rachel Goslin Illustration & Animation |
Atticmedia worked with Women’s Aid to create a distinctive look and feel designed to appeal to each age group. The Hideout needed to feel like a safe friendly environment that the target user groups, who may be experiencing domestic abuse, could trust. Thus the concept of a diarly where people have already 'left their mark' was created, allowing for a personal human feel to drive the creative direction.
Winner of "Best in class" in the charity and kids categories for the Interactive Media Awards.
Many of the users visiting The Hideout may not have a clear idea of how to define domestic abuse. A decision was taken to prioritise this issue by creating a 1 minute long video animation to appear on each age groups homepage. Video was chosen as the preferred top line communication medium for the youthful target audience who favour video on sites such as youtube. The video explains domestic abuse in a way that is clear and compelling.